MICHI

With the Pilates studio scene on the rise, MICHI seized the moment—reimagining its activewear line to serve the modern Pilates woman, on and off the mat.

I set out to show and tell how MICHI lived and breathed the studio lifestyle, to meet the rising Pilates market where they were. I wrote copy across web, email, product pages, and social to connect with this community at every step.

Below is a small sample.